The dessert scene in South Korea has been flipped upside down once again.
If you thought the Dubai chocolate craze was over, think again.
It has evolved into something even more addictive: the Dubai Chewy Cookie, or as locals call it, Du-jjon-ku. This masterpiece combines the crunch of pistachio kataifi with the heavenly pull of melted marshmallow.
Ever since Jang Wonyoung of IVE shared her favorite shop on Instagram, these treats have become harder to get than concert tickets.
In 2026, your Seoul trip isn’t complete unless you’ve secured one of these viral cookies.
To save you from the heartbreak of a sold-out sign, I have analyzed the top three Du-jjon-ku Hotspots that are currently ruling social media: Palette Dessert, Hayu, and Sputter.
1. The Idol Choice: Palette Dessert in Incheon
How did a quiet neighborhood in Incheon become a global destination?
The answer is Palette Dessert.
This shop became a legend overnight when top idols like Jang Wonyoung and Kim Sejeong were spotted enjoying their treats.
Among all Du-jjon-ku Hotspots, this one holds the crown for the most celebrity-endorsed flavor.
The Secret Behind the Viral Crunch
The Dubai Chewy Cookie at Palette Dessert is priced at a reasonable 4,700 KRW, but the taste is pure luxury.
Unlike other cookies that skimp on fillings, Palette Dessert packs every inch with rich pistachio kataifi cream.
The moment you take a bite, the sound of the crunch is so loud it is practically ASMR.
Don’t Leave Without the Towel Cake
While you are at Palette Dessert, you must try their famous Dubai Towel Cake.
It is a visual masterpiece that looks exactly like a folded towel but tastes like a pistachio dream. Palette Dessert usually sells out by early afternoon, so an open run is absolutely mandatory.
If you want to experience the same sugar high as your favorite K-pop stars, Palette Dessert should be at the very top of your list.
2. The Aesthetic Queen of Yeonnam: Hayu
In the heart of Seoul’s trendiest district, Yeonnam-dong, lies a shop that requires a strategic plan just to enter.
Hayu is a premium Du-jjon-ku Hotspots destination known for its sophisticated packaging and incredibly deep flavor profiles.
Premium Ingredients and Pre-order Wars
The cookies at Hayu are priced slightly higher at 5,400 KRW, but the quality justifies every cent.
Hayu is famous for using the highest grade of pistachios, resulting in a nuttiness that lingers long after the last bite.
The weight of a single cookie from Hayu is impressive, making it feel like a full meal in itself.
The Smart Way to Shop
For travelers who hate waiting in long lines, Hayu offers a brilliant solution.
Their pre-order and pickup system via Instagram is very efficient.
If you secure your cookies in advance, you can spend your day exploring the beautiful alleys of Yeonnam-dong and simply swing by for your treats.
The chic design of the Hayu box also makes it the perfect gift for friends back home. For a seamless and stylish dessert experience, Hayu is the gold standard.
3. The Local Insider’s Favorite: Sputter in Magok
Located among the sleek office buildings of the Magok district,
Sputter is the go-to spot for those who value substance over hype.
It is one of those Du-jjon-ku Hotspots that locals try to keep secret, but the scent of freshly baked pistachio is too good to hide.
The Perfect Balance of Value and Taste
Sputter offers their Dubai Chewy Cookie for 4,400 KRW, making it the most affordable among the top shops.
However, do not let the price fool you.
The balance between the bitter dark chocolate and the salty-sweet pistachio at Sputter is perfection.
It is a more mature take on the trend that even those who don’t like overly sweet desserts will love.
A Healing Stop Near the Botanic Park
Sputter is conveniently located near the Seoul Botanic Park, making it a great destination for a weekend stroll.
The modern and clean interior of Sputter provides a great backdrop for photos.
More importantly, their specialty coffee is designed to pair perfectly with the richness of the cookie.
If you want to avoid the chaotic crowds of central Seoul and enjoy a high-quality treat, Sputter is the place to go.
Every bite at Sputter confirms why this shop is a rising star in the dessert world.
4. Comparison Guide: Which Spot Suits You?
| Shop Name | Location | Key Vibe | Must-Try |
| Palette Dessert | Incheon | Celebrity Hotspot | Dubai Chewy Cookie, Towel Cake |
| Hayu | Yeonnam, Seoul | Premium & Aesthetic | Dubai Chewy Cookie, Financier |
| Sputter | Magok, Seoul | Sophisticated & Value | Dubai Chewy Cookie, Specialty Coffee |
We are living in the golden age of the Du-jjon-ku.
The combination of the pistachio aroma, the kataifi crunch, and the stretchy marshmallow is a magical experience you won’t find anywhere else.
Whether you choose the viral fame of Palette Dessert, the trendy elegance of Hayu, or the expert craftsmanship of Sputter, you are in for a treat.
Make sure to get there early. These cookies disappear faster than you can say pistachio!